Save the Children just won the Gold Lion award for this eye-opening child abuse campaign for the Mexico market.

The tagline: “70% of abused children turn into abusive adults. Donate at savethechildren.mx. Break the circle.”

With a lot of unreported and even subtle cases of child abuse, it’s critical to gain more awareness and education to this rising social issue.

Bravo, STC for this thought-provoking ad.