Jessica Simpson received backlash for a bikini photo, and this time, it’s not her own.

During Katie Couric’s talk show last Monday, Jessica Simpson showed off her post-baby bod. At the same time, she decided to share an adorable bikini shot of her 4-month-old Maxwell Drew.

Unfortunately, the internet went on fire after the episode was aired on September 10.

In the middle of the outraged online commenters, Kidscape, a British charity wrote to Daily Mail about the “inappropriate” photo.

“It is very disturbing to see a young baby presented to the world wearing a bikini,” Director Claude Knights wrote. “Celebrity choices carry great influence, as can be seen by the manner in which their accessories and manners are copied widely. It is hoped that parents will understand that ‘baby bikinis’ are totally inappropriate and that they contribute to the sexualization and commercialization of childhood. We should not be compromising the sanctity of our children’s early years.”

Daily Mail writer Tanith Carey also agreed. “Sharing pictures of your baby in a bikini with three million TV viewers, as Jessica did when she appeared on an American chat show? That is nothing short of inexcusable,” Carey wrote. “A cute-faced baby in a halterneck bikini, her nappy encased in the tiny knickers, leans back in what can only be described as a disturbingly adult pose, her chubby hand placed on her creased little baby thighs. Even more creepily, there’s an adult male hand coming in from out of the shot, posing the helpless tot in the style of a centrefold model.”

While the oversexualization of young girls has been a controversial topic especially as the modeling industry goes younger, the outrage behind this photo is a bit puzzling. I don’t think anyone can truly look at this photo and think that Simpson’s intent is to sexualize her baby.