Olympians to Moms: Thank You
In one of the most heartwarming campaigns surrounding the Olympics, P&G has rolled out the “Thank You, Mom” series as a nod of gratitude to the hardworking moms of current and future Olympians.
This 2 minute TV ad was directed by renowned film director Alejandro González Iñárritu; it profiles the lives of mothers and young athletes in four major Olympic cities: Los Angeles, Beijing, London and Rio de Janeiro.
“We had to look at raising children as a global endeavor,” explains Karl Lieberman, the creative director at Wieden & Kennedy, the agency responsible for the campaign. “We could embrace the differences—they may do things differently but they do relatively the same thing.”