The Controversial Oreo Cookies Breastfeeding Ad
This Oreo cookie advertisement featuring a breastfeeding baby was released and went viral early this week.
South Korean marketing agency Cheil Worldwide allegedly publicized this Oreo ad entitled “Basic Instinct” with the tagline, “Milk’s favorite cookie.”
After the photo sparked a huge public backlash, Kraft Foods released a statement that this ad was never intended for public consumption.
“Kraft Foods did not create this ad. It has never run in Korea or any other markets,” Kraft Foods rep explained. ”This ad was created by our agency for a one-time use at an advertising forum. The ad was never intended for public distribution or use with consumers.”
Whether or not this statement is accurate, the controversial question still remains: Are breastfeeding images appropriate? Are we being too prudish that something as commonplace as breastfeeding needs to be censored? Or should any images with implied nudity simply be banned from the public view?
Personally, the relevancy of any image should be judged together with the intent of the overall message. If we continue to over-sensationalize and critique these images independently, we are failing to understand if there is a true need for censorship in any case.
Check out the Facebook “face-off” on breastfeeding photos.